Shel Horowitz

Shel Horowitz
Email: shel@principledprofit.com

1. I turn unpublished writers into well-published (sometimes award-winning) authors.
2. Come to me for clear, benefit-focused informational and marketing materials: articles, press releases, book covers, website copy, direct-mail pieces, social media and blogs, marketing plans, etc. (writing or editing).
3. Plain language, clear communication, without jargon or hype–I’ll translate your academese or bureaucratese into writing that people can understand.
4. Special expertise in the green/environmental market and in small business, but have worked in many genres.
5. Six of my own books have won awards and/or been translated (most recently, Guerrilla Marketing Goes Green); I’m also an internationally syndicated columnist (Green And Profitable).